Digital and Engagement Cluster Head or Specialist, Washington 480 views

This is an internal opportunity. Only IDB staff and DTCs are eligible to apply for internal opportunities.

Digital and Engagement Cluster Head or Specialist – 1900000920

Description

Digital and Engagement Cluster Senior Specialist or Specialist

Background: Are you an expert in digital engagement, strategy and brand communications? The Communications Division of the Knowledge, Innovation and Communication Sector of the IDB Group (IDBG) is looking for a proven digital strategy and operations leader to head our new Digital and Engagement Cluster team. The Communications Division engages in digital strategy through storytelling around our programming and culture to build reputation, and through dissemination of knowledge products (publications, MOOCs, open code, etc.) which shape our content and media efforts. It additionally supports and advises IDB Lab and IDB Invest on these fronts.

The team’s mission: It is an exciting time to join the team and combine efforts with our content and media professionals to transform the way we engage and advise our clients and position the team as an internal agency. You will do so by providing a single-minded strategy for synergy and efficiency, allowing for advisory, planning and execution that builds and protects the IDBG brand.

You will be responsible for driving the digital content and media strategies for the IDB Group in support of the organization’s mission of improving lives. You will also manage the people, processes and resources that support the Digital and Engagement Cluster team.

• Team management: Lead and develop the team and connect with other team members working in the same space across the IDBG for stronger synergies and collaboration. Set best structure from initial organization.
• Digital Marketing: Strategic leadership of the regional digital ecosystem roadmap across web platforms, mobile applications, and marketing automation platform (Salesforce Marketing Cloud). Partner with Salesforce Marketing Cloud lead to drive implementation in this space, and with Information Services Unit to introduce technology enhancements as needed across ecosystem. Develop and implement an always-on communications’ strategy in benefit of the corporate brand and that complements programming communications.
• Content and Media Strategy: Lead media planning, buying and innovation strategies in partnership with sector and country communicators and agency partners when appropriate. Outline and execute the IDB content strategy across web, email, social and paid media platforms. Provide input and expertise for the same effort in IDB Lab and IDB Invest, setting the tone for a concerted effort. Coordinate internal content creation with team members as well as external content agencies. Oversee marketing campaigns and consult with sector and country communicators in planning, defining and measuring KPIs for specific digital experiences.
• Measurement and Analytics: Collect and analyze data to inform overall communications strategy and digital communications direction. Partner closely with Information Services Unit Insight & Analytics team to define strategic measurement roadmap and to improve way data and insights are used for planning and evaluating communications outcomes. Define KPIs for always-on initiatives, and drive accountability across the team.

• Tags

  content strategy

  data analysis

  digital communications

  digital strategy

  human resources

  knowledge products

  latin america

  portuguese

  public relations

  salesforce

  shared services

  storytelling

  tableau

• Operations, Vendor, and Partner Management: Drive operational efficiency inside the team and across IDBG teams—defining processes for HQ, IDBG and local collaboration, and in overseeing project and resourcing prioritization across the region. Manage scoping, contracting and partnership of agency partners (media, digital and content). Develop and track budgets initiatives.
• Lead Step-up: Set standards and process. Elevate thinking on best-in-class digital planning, the role of content, social media, email marketing, audience/personas understanding, A/B testing, paid advertising and more. Leveraging possible agency partnerships for up to date changes in the digital and media landscape, digital literacy, and others as needed.

Qualifications

What you’ll need: Education: Master’s degree in Communications, Public Relations, Marketing, Business Administration, or another related field.

Experience: you have at least 10 years of experience in digital marketing, and previous experience leading budget and processes, as well as introduction of standards and best practices.

In addition, you have/are:

• Pro-active, self-starter with ability to organize, prioritize and execute multiple projects across multiple stakeholders simultaneously in a deadline-driven environment.
• Experience in account-based marketing, internal or external Digital Agency environment preferred, as well as previous experience in content strategy and media planning. Strong data-driven and problem-solving will be considered.
• Strategic visionary with demonstrated experience in creating omni-channel marketing strategies and bringing them to execution. Demonstrated ability to drive campaign activities alongside broader corporate brand initiative.
• Demonstrated ability in data analysis and data-driven decision making. Experience with standard analytics programs such as Google Analytics, Salesforce Marketing Cloud, and Tableau

Languages: Fluency in English and Spanish is required. Fluency in Spanish and/or Portuguese is a plus. You must have exceptional oral and written communication skills and ability to influence through all levels of an organization, demonstrated through excellent interpersonal skill.

Expected Values and Behaviors: The selected individual is expected to abide by the IDBG values and behaviors as set forth in the institutional Code of Conduct. Additionally, as a member of the KIC team, he/she is accountable for upholding KIC’s guiding principles: Create Equality, Be Kind, Build Trust and Have Empathy.

Opportunity Summary: Type of contract: fixed-term, staff

Starting date: Upon agreement with you Location: Washington, DC. Requirements: You must be a citizen of one of the IDB’s 48 member countries and have no family members currently working at the IDB Group. Our culture: Our people are committed and passionate about improving lives in Latin-America and the Caribbean, and they get to do what they love in a diverse, collaborative and stimulating work environment. We are the first Latin American and Caribbean development institution to be awarded the EDGE certification, recognizing our strong commitment to gender equality. As an employee you can be part of internal resource groups that connect our diverse community around common interests. We encourage women, afro-descendants, people of indigenous origins, and persons with disabilities to apply. About us: At the IDB, we’re committed to improving lives. Since 1959, we’ve been a leading source of long-term financing for economic, social, and institutional development in Latin America and the Caribbean. We do more than lending though. We partner with our 48-member countries to provide Latin America and the Caribbean with cutting-edge research about relevant development issues, policy advice to inform their decisions, and technical assistance to improve on the planning and execution of projects. For this, we need people who not only have the right skills, but also are passionate about improving lives.

The IDB offers a competitive remuneration and benefits package.

Our team in Human Resources carefully reviews all applications.

Job: Specialist

Primary Location: HQ-US-Washington DC

Job Posting: Nov 13, 2019, 5:00:00 AM

Closing Date: Nov 27, 2019, 4:59:00 AM

Contact Name – Internal: HR Shared Services